8 Ways to Crush Your Instagram Goals in 2024

New year, new Instagram trends to follow… If you are a social media manager or run your personal brand’s Instagram, you know it can feel like an ever-evolving landscape of change and frustration. Grow your Instagram by strategizing your content around these 8 trends I predict will be at the forefront of Instagram growth this year.

Short Form Video Content

​​As attention spans continue to shrink, the popularity of short-form videos like Reels and TikTok-inspired content to reign. In 2024, mastering the art of concise storytelling and engagement in a matter of seconds will be essential for capturing the attention of your audience and staying relevant in their feeds.

Tailor Your SEO Strategy

SEO isn't just for websites; it's becoming increasingly relevant on Instagram. In 2024, a strategic use of keywords, hashtags, and geotags will play a pivotal role in making your content discoverable. Understanding Instagram's search algorithms and optimizing your content accordingly will be key to expanding your reach and connecting with new audiences.

Create Meaningful Connections

In 2024, nurturing an engaged and authentic community will be more valuable than chasing sheer numbers. Emphasizing meaningful interactions, responding to comments, and fostering a sense of belonging will contribute to a loyal and active community. Utilize new features like feed posts for Close Friends and Broadcast Channels, to prioritize your existing audience.

Optimize Your Link in Bio

The “link in bio” continues to be a central hub for directing your audience to important destinations. Whether it's your latest blog post, a new product, or a sign-up page, optimizing your link in bio for maximum impact will be crucial in 2024. Services that allow multiple links or dynamic content in the link in bio will gain traction as marketers seek more flexibility.

Favor Authentic Content > Curated Content

The era of the perfectly curated feed is giving way to a desire for authenticity. In 2024, audiences are gravitating towards genuine, unfiltered moments. Embrace imperfections, share behind-the-scenes glimpses, and connect with your audience on a more personal level (ie photo dumps)! Authenticity builds trust and resonates with users seeking a more real and relatable online experience.

Tap Into User Generated Content (UGC)

Encourage your audience to become content creators. UGC is a powerful tool for building a sense of community and trust. In 2024, leverage UGC for marketing purposes, showcasing real experiences and testimonials from your audience. This not only creates a more authentic brand image but also involves the audience in your storytelling process.

Humanize Your Business/Brand

Give your brand a personality that resonates with your audience. Move away from traditional corporate personas and embrace more human-like qualities - ie your social media manager. This includes injecting humor, sharing behind-the-scenes stories, and adopting a conversational tone in captions. Creating a relatable brand personality fosters stronger connections with your audience.

Cue the Video Memes

Memes have become a universal language on social media, and Instagram is no exception. Adding video memes into your content strategy can add a touch of humor and relatability that goes deeper than a static meme. Stay attuned to current trends within your niche to showcase your brand's cultural awareness. Humorous, sharable content is a great way to boost engagement and expand your reach.

I hope this blog post helps you elevate your Instagram strategy in 2024! Looking to stay up-to-date with social media trends? Subscribe to my email list for free social media tips and tricks, sneak peeks of new products, behind-the-scenes of my online course creation, discount codes, and more!